In a large bowl, combine beef, cooked rice, salt, Worcestershire sauce, egg & catsup (or BBQ sauce).
Preheat oven to 350 F.
Roll out meat mixture between 2 sheets of parchment or foil paper into an oblong 1/2-inch thick. Spread meat with cabbage & onions & sprinkle with Italian seasoning.
Using the help of the bottom sheet of paper, roll up in jelly-roll fashion. Place on greased shallow baking pan.
Bake for 40-50 minutes. Slice & serve as is or with a sauce of your own choice.